The ranking
Global view 
France 
Germany 
United Kingdom 
Our methodology
What do we call green ecosystems?
Leadership is at a crossroads
From positioning to content, from networks of allies to a controlled digital footprint, how to embody a new leadership? A crucial question in the age of stakeholder capitalism. The various crises experienced by contemporary society have shaken consumer confidence in all types of governance.They must reconcile business objectives with the company's mission, which is meaningful for society. This corporate mission must be embodied in the words of the leader, a true ambassador for his or her organisation and bearer of a vision for the future.
Insights
Congratulations French leaders! You are the most visible in the European online agora.
Careful however, your lead is mainly due to stronger community scores, linked to more involvement in developing your account. You should pursue on this route, while keeping your audience's interests at heart, to generate always more engagement and positive influence.
Size does matter
11 out of the 20 largest communities mapped in this index are French CEO's. This shows once again that community building is necessary to make your messages and narrative heard.
French female C-levels - underrepresented yet having the most "positive" impact.
French women are widely underrepresented in this index. However, despite this lack of representation, they manage to find a space in the digital world to express their voice and generate a positive impact that is on average greater than the one generated by their male counterparts.
This dual leadership, both on a national and multinational scale shows that female C-level voices are worth being listened to, and that French female C-levels are to be taken as an example of good, positive, and impacting digital leadership, both for female and male C-levels on a global scale.
This dual leadership, both on a national and multinational scale shows that female C-level voices are worth being listened to, and that French female C-levels are to be taken as an example of good, positive, and impacting digital leadership, both for female and male C-levels on a global scale.
The Banking / Insurance and Energy sectors rank the highest
These two sectors clearly lead the way compared to the others, confirming the global trend in the Banking / Insurance sector, and revealing an interesting trend for the Energy sector. With the main companies evolving towards more sustainable energy production, we can expect a need for leadership in the online sphere. TotalEnergies' recent revamp being a blatant example. We could have, however, expected the same from the Mobility sector, which unfortunately ranks last at this stage.
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