The ranking
Global view 
France 
Germany 
United Kingdom 
Our methodology
What do we call green ecosystems?
Was the writing on the wall before Brexit?
Brexit has been responsible for a lot of change and while businesses are adapting to the new status quo, are its leaders? While the UK, and particularly London, finds its feet and new position in the world (outside of the EU), many of our best-known business leaders lag behind their European counterparts when it comes to digital influence. At a time when stakeholder capitalism demands greater transparency, why have UK leaders lost their cutting edge when it comes to digital communication? In this paper, we’ll explore why and how UK business leaders fail to keep up with their European counterparts, and the road back to the top, when it comes to their digital reputation.
Insights
Are UK leaders trailing behind?
On average, UK leaders have lower scores when compared to German and French leaders in all the metrics used in this Index. They have less followers, less engagement, score 2nd lowest on the true impact and lowest on the editorial criteria.
Leaders in the Banking sector are the most followed and engaged within the UK leaders analysed
UK Banking leaders have the highest number of followers and engagements on LinkedIn out of the UK database. This can show a tendency on part of the LinkedIn audience to follow these executives for financial reasons, for expert insight and from a professional standpoint as employment in financial positions tend to have high remuneration.
Leaders in the Energy sector score highest on the Positive Influence Category as a whole (True Impact & Editorial) within the UK leaders analysed
Companies in the Energy sector scored the highest in the Positive Influence category as a whole, which encompasses both the Editorial and the True Impact fields.
These companies and their leaders feel more pressured to showcase, both in the palpable sense and in a digital discourse, that they exert positive influence through sustainable solutions and are environmentally mindful.
Unfortunately their leaders' Community and Engagement score is very low which hinders their capability to amplify their results and showcase them to a wider audience
These companies and their leaders feel more pressured to showcase, both in the palpable sense and in a digital discourse, that they exert positive influence through sustainable solutions and are environmentally mindful.
Unfortunately their leaders' Community and Engagement score is very low which hinders their capability to amplify their results and showcase them to a wider audience
Female leaders although ranking higher on the PII, are under-represented online
While conducting research on the C-Level leaders to populate the ranking, it was found that female leaders are not widely represented online. Most female C-Level leaders were found in Natively Green companies, while only 7% of companies in Transformation had female leadership representation. This translates to only 2 companies out of 29.
Despite this, female leaders ranked higher on the PII showing an untapped potential for companies and their representatives to reach.
Despite this, female leaders ranked higher on the PII showing an untapped potential for companies and their representatives to reach.
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